Design & Happiness

View into the Future: Designing Happiness

The everyday life is often perceived as monotone. To make coffee, to brush your teeth or to cook, these are routinely procedures that are very often even perceived as annoying. Psychological studies found that experiences make people happier than material goods or wealth. Why should not every person try to transform his or her everyday activities into many small nice experiences? As well as the psychologist Marc Hassenzahl is searching for the perfect moment in everyday activities, every person should individually for himself decide which everyday activities he can convert into a meaningful moment. The aim is to figure out the effects of certain everyday activities in order to create an interaction between human and product and make happy experiences. Thus it is possible to design happiness!


  1. Vázquez, Carmelo, Rahona, Juan J, Hervás, Gonzalo &Gόmez, Diego (2009). Psychological well-being and health. Contributions of positive psychology. Annuary of Clinical and Health Psychology, 5, 15-27.
  2. Hassenzahl, Marc (2008). Aesthetics in interactive products. Correlates and consequences of beauty. Product Experience. in: Elsevier Ltd. 287-30.
  3. Hassenzahl, Marc. (2012). Momente des Glücks. Gehirn & Geist : das Magazin für Psychologie und Hirnforschung. 1, 21-24.
  4. Hassenzahl, Marc (2004). The Interplay of Beauty, Goodness, and Usability in Interactive Products. Human-Computer Interaction. 19, 319-349.
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  • Prof. Dr. Andrew Oswald Professor of Economics, University of Warwick
  • Prof. Dr. Ronnie Schöb Professor for International Public Economics, Free University Berlin
  • Prof. Dr. Ruut Veenhoven Emeritus Professor Social Conditions of Human Happiness, Erasmus University Rotterdam
  • Prof. Dr. Carmelo Vazquez President of the International Positive Psychology association
  • Prof. Dr. Marc Hassenzahl Folkwang University Essen
  • Dr. Martijn Burger Academic Director Erasmus Happiness Economics Research Organisation
  • Dr. Adam Okulicz Kozaryn Researcher Rutgers University
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